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The Most Expensive Photo in Motocross History

By Brett Smith

In the spring of 1997, a mysterious 4×6-in. snapshot of Ricky Carmichael showed up in Oakley’s marketing department. Nobody knew who took the photo, yet it became a key marketing asset. With a camera slung over his shoulder, David St. Onge walked down an arena hallway looking for something to shoot, something worthy of a … Continued