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Imagine this: you watch an entire main event. The winner is interviewed. Champagne, awards, fake checks, kissing the trophy girl… Then a few minutes later, a small group of those same riders line up and do it all over again. On February 12, 1984, this happened at the Seattle Supercross. Here’s a brief story about … Continued
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In the spring of 1997, a mysterious 4×6-in. snapshot of Ricky Carmichael showed up in Oakley’s marketing department. Nobody knew who took the photo, yet it became a key marketing asset. With a camera slung over his shoulder, David St. Onge walked down an arena hallway looking for something to shoot, something worthy of a … Continued
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In the spring of 1997, a mysterious 4×6-in. snapshot showed up in the marketing department of Oakley. The subject was one of their young riders, 17-year-old Ricky Carmichael, laying his motorcycle flat at the Silverdome. It was a mystery because nobody knew who took the photo. The decision to run with the image, including using … Continued
