Ep. #23 The Most Expensive Photo in Motocross History
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In the spring of 1997, a mysterious 4×6-in. snapshot showed up in the marketing department of Oakley. The subject was one of their young riders, 17-year-old Ricky Carmichael, laying his motorcycle flat at the Silverdome. It was a mystery because nobody knew who took the photo. The decision to run with the image, including using … Continued